Beko, ‘Kad\u0131n\u0131n \u0130\u015fi, G\u00fcc\u00fc’ projesi ile T\u00fcrkiye’nin d\u00f6rt bir yan\u0131nda kendi i\u015fini kuran kad\u0131n giri\u015fimcileri desteklemeye devam ediyor. Bu proje sayesinde, kad\u0131nlar yerel topluluklarda d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan \u00f6nemli akt\u00f6rler haline geliyor. Bayilerde \u00e7al\u0131\u015fan kad\u0131nlar, sadece ticari ba\u015far\u0131lar\u0131yla de\u011fil, ayn\u0131 zamanda bulunduklar\u0131 \u015fehirlerde olu\u015fturduklar\u0131 sosyal etkiyle de dikkat \u00e7ekiyor.<\/p>\n
T\u00fcrkiye’nin farkl\u0131 \u015fehirlerinde, kad\u0131nlar\u0131n i\u015f hayat\u0131nda daha g\u00f6r\u00fcn\u00fcr hale gelmesi, kendi hikayelerini yazmalar\u0131na olanak tan\u0131yor. Bu kad\u0131nlar, ‘Bu soka\u011f\u0131n ilk kad\u0131n esnaf\u0131y\u0131m’ diyerek yeni bir d\u00f6nemin kap\u0131lar\u0131n\u0131 aral\u0131yor. Proje, bir\u00e7ok gen\u00e7 kad\u0131na ‘Ben de yapabilirim’ duygusunu a\u015f\u0131layarak, bireysel ba\u015far\u0131 hikayelerinin \u00f6tesine ge\u00e7iyor.<\/p>\n
Kad\u0131nlar\u0131n beyaz e\u015fya sekt\u00f6r\u00fcnde aktif rol almas\u0131, di\u011fer kad\u0131nlara ilham veriyor. Anadolu\u2019nun k\u00fc\u00e7\u00fck \u015fehirlerinde bile, kad\u0131nlar\u0131n ticaretin merkezinde yer alabilece\u011fi d\u00fc\u015f\u00fcncesi giderek daha fazla benimseniyor. \u00c7e\u015fitli ya\u015f ve ge\u00e7mi\u015flere sahip kad\u0131nlar, h\u0131zl\u0131 bir \u015fekilde ba\u015far\u0131l\u0131 i\u015fletmelere d\u00f6n\u00fc\u015ferek, yerel ekonomiye katk\u0131da bulunuyor.<\/p>\n
Beko, kad\u0131n bayilere sa\u011flad\u0131\u011f\u0131 desteklerle, istihdam yaratarak ba\u015fka kad\u0131nlar\u0131n da i\u015f hayat\u0131na girmelerine yard\u0131mc\u0131 oluyor. Proje kapsam\u0131nda, kad\u0131n bayiler bug\u00fcne kadar 495 ki\u015fiye istihdam sa\u011flam\u0131\u015f durumda. \u0130zmir’den I\u011fd\u0131r’a uzanan kad\u0131n bayilerin hikayeleri, bayilik sisteminde yeni bir denge olu\u015fturarak m\u00fc\u015fteri deneyimini zenginle\u015ftiriyor.<\/p>\n
2019 y\u0131l\u0131nda ba\u015flat\u0131lan ‘Beko 100 Kad\u0131n Bayi’ projesi, Ekim 2023 itibar\u0131yla daha kapsay\u0131c\u0131 bir yakla\u015f\u0131m olan ‘Kad\u0131n\u0131n \u0130\u015fi, G\u00fcc\u00fc’ ad\u0131n\u0131 ald\u0131. Bu proje, kad\u0131n giri\u015fimcili\u011fini g\u00fc\u00e7lendirmeyi ve kad\u0131n temsilini art\u0131rmay\u0131 hedefliyor. Kad\u0131n bayilere kira, dekorasyon, prim ve reklam desteklerinin yan\u0131 s\u0131ra e\u011fitim ve dan\u0131\u015fmanl\u0131k hizmetleri sunuluyor.<\/p>\n
2025 y\u0131l\u0131na kadar 140 kad\u0131n bayi ve 172 ma\u011faza hedefleyen proje, T\u00fcrkiye genelinde 43 il ve 98 il\u00e7ede faaliyet g\u00f6steriyor. Kad\u0131n \u00e7al\u0131\u015fan oran\u0131n\u0131n 2030’a kadar y\u00fczde 60’a, 2040’a kadar ise y\u00fczde 70’e \u00e7\u0131kar\u0131lmas\u0131 planlan\u0131yor. Beko, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc’n\u00fc bu ilham verici ba\u015far\u0131 hikayeleriyle kutlayarak, kad\u0131nlar\u0131n i\u015f d\u00fcnyas\u0131nda g\u00fc\u00e7l\u00fc ve ba\u011f\u0131ms\u0131z bir \u015fekilde var olmalar\u0131na destek vermeye devam ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Beko’nun ‘Kad\u0131n\u0131n \u0130\u015fi, G\u00fcc\u00fc’ projesi, T\u00fcrkiye genelinde kad\u0131n giri\u015fimcilerin i\u015f d\u00fcnyas\u0131nda daha g\u00f6r\u00fcn\u00fcr olmalar\u0131n\u0131 sa\u011fl\u0131yor ve sosyal de\u011fi\u015fim yarat\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"manset":[],"class_list":["post-729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/comments?post=729"}],"version-history":[{"count":0,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media\/730"}],"wp:attachment":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media?parent=729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/categories?post=729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/tags?post=729"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/manset?post=729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}