Kore’nin d\u00fcnya \u00e7ap\u0131nda ilgi g\u00f6ren wellness yakla\u015f\u0131m\u0131, kozmetik sekt\u00f6r\u00fcn\u00fcn ard\u0131ndan fonksiyonel g\u0131da ve i\u00e7ecek alan\u0131nda da etkisini art\u0131r\u0131yor. Probiyotik i\u00e7eri\u011fi ve fermente yap\u0131s\u0131yla \u00f6ne \u00e7\u0131kan kombucha, sa\u011fl\u0131kl\u0131 ya\u015fam trendinin y\u00fckseli\u015fiyle birlikte d\u00fcnya genelinde giderek daha fazla tercih ediliyor.<\/p>\n\n\n\n
T\u00fcketicilerin daha bilin\u00e7li beslenme al\u0131\u015fkanl\u0131klar\u0131 geli\u015ftirmesi, fonksiyonel i\u00e7ecek kategorisinin b\u00fcy\u00fcmesini desteklerken, kombucha da bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn dikkat \u00e7eken \u00fcr\u00fcnleri aras\u0131nda yer al\u0131yor. Sekt\u00f6r verilerine g\u00f6re k\u00fcresel kombucha pazar\u0131n\u0131n 2025 y\u0131l\u0131nda yakla\u015f\u0131k 4,8 milyar dolarl\u0131k b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131\u011f\u0131 ve \u00f6n\u00fcm\u00fczdeki y\u0131llarda da b\u00fcy\u00fcmesini s\u00fcrd\u00fcrmesi bekleniyor.<\/p>\n\n\n\n
Sa\u011fl\u0131kl\u0131 ya\u015fam k\u00fclt\u00fcr\u00fcn\u00fcn g\u00fc\u00e7l\u00fc oldu\u011fu \u00fclkelerden G\u00fcney Kore’de ise sa\u011fl\u0131k fonksiyonlu g\u0131da pazar\u0131 2024 itibar\u0131yla yakla\u015f\u0131k 4,1 milyar dolara ula\u015ft\u0131. G\u00fcnl\u00fck ya\u015famda s\u00fcrd\u00fcr\u00fclebilir ve dengeli al\u0131\u015fkanl\u0131klar\u0131 benimseyen Kore wellness yakla\u015f\u0131m\u0131, fermente \u00e7ay k\u00fclt\u00fcr\u00fcn\u00fc de modern t\u00fcketici beklentileriyle bulu\u015fturuyor.<\/p>\n\n\n\n
Kore’nin \u00f6nde gelen kombucha markalar\u0131ndan Teazen<\/strong>, T\u00fcrkiye’de de bu k\u00fclt\u00fcr\u00fcn yayg\u0131nla\u015fmas\u0131na katk\u0131 sa\u011flamay\u0131 hedefliyor.<\/p>\n\n\n\n K-Land Pazarlama Direkt\u00f6r\u00fc Hande Akba\u015f Bilici<\/strong>, T\u00fcrkiye’de fonksiyonel i\u00e7eceklere olan ilginin giderek artt\u0131\u011f\u0131n\u0131 belirterek \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n “T\u00fcrkiye’de t\u00fcketicilerin sa\u011fl\u0131kl\u0131 ya\u015fam konusundaki fark\u0131ndal\u0131\u011f\u0131n\u0131n her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz. \u00d6zellikle gen\u00e7 t\u00fcketiciler, g\u00fcnl\u00fck rutinlerine kolayca adapte edebilecekleri yeni nesil \u00fcr\u00fcnleri ke\u015ffetmeye daha a\u00e7\u0131k. Teazen olarak Kore wellness anlay\u0131\u015f\u0131n\u0131 daha geni\u015f kitlelerle bulu\u015fturmay\u0131 ve kombucha k\u00fclt\u00fcr\u00fcn\u00fc yayg\u0131nla\u015ft\u0131rmay\u0131 hedefliyoruz.”<\/p>\n<\/blockquote>\n\n\n\n Bilici, Kore’de sa\u011fl\u0131kl\u0131 ya\u015fam\u0131n g\u00fcnl\u00fck hayat\u0131n do\u011fal bir par\u00e7as\u0131 olarak g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc, t\u00fcketicilerin art\u0131k yaln\u0131zca lezzete de\u011fil, i\u00e7erik de\u011feri y\u00fcksek ve ya\u015fam tarzlar\u0131n\u0131 destekleyen \u00fcr\u00fcnlere y\u00f6neldi\u011fini de vurgulad\u0131.<\/p>\n\n\n\n Fermente yap\u0131s\u0131, farkl\u0131 aroma se\u00e7enekleri ve fonksiyonel i\u00e7ecek kategorisindeki konumuyla \u00f6ne \u00e7\u0131kan kombucha, \u00f6zellikle ba\u011f\u0131rsak sa\u011fl\u0131\u011f\u0131, dengeli beslenme ve bilin\u00e7li t\u00fcketim e\u011filimlerinin g\u00fc\u00e7lenmesiyle birlikte \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de b\u00fcy\u00fcmesini s\u00fcrd\u00fcrmesi beklenen kategoriler aras\u0131nda yer al\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":" Kore’nin sa\u011fl\u0131kl\u0131 ya\u015fam anlay\u0131\u015f\u0131, fonksiyonel g\u0131da ve i\u00e7ecek alan\u0131nda da etkisini art\u0131r\u0131yor. Probiyotik i\u00e7eri\u011fi ve fermente yap\u0131s\u0131yla \u00f6ne \u00e7\u0131kan kombucha, d\u00fcnya genelinde y\u00fckselen t\u00fcketici ilgisiyle g\u00fcnl\u00fck ya\u015fam\u0131n bir par\u00e7as\u0131 haline gelirken, Kore’nin \u00f6nde gelen markalar\u0131ndan Teazen de T\u00fcrkiye pazar\u0131nda b\u00fcy\u00fcmeyi hedefliyor.<\/p>\n","protected":false},"author":3,"featured_media":2849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[43,41,40,42],"manset":[],"class_list":["post-2847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gida","tag-fonksiyonel-icecekler","tag-kombucha","tag-kore-wellness","tag-teazen"],"_links":{"self":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/2847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/comments?post=2847"}],"version-history":[{"count":1,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/2847\/revisions"}],"predecessor-version":[{"id":2851,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/2847\/revisions\/2851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media\/2849"}],"wp:attachment":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media?parent=2847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/categories?post=2847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/tags?post=2847"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/manset?post=2847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n