Uzun y\u0131llar boyunca uluslararas\u0131 pazarlarda sat\u0131\u015f yapan Ayta\u00e7 Ak\u0131nc\u0131, Ozon’u ba\u015flang\u0131\u00e7ta k\u00fc\u00e7\u00fck bir platform olarak de\u011ferlendirmi\u015fti. Ancak ma\u011fazas\u0131n\u0131 a\u00e7t\u0131ktan hemen sonra sipari\u015f almaya ba\u015flad\u0131 ve k\u0131sa s\u00fcrede Rus e-ticaret pazar\u0131nda \u00f6nemli bir konuma geldi. Ak\u0131nc\u0131, beklemedi\u011fi y\u00fcksek sat\u0131\u015f rakamlar\u0131yla kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131 ifade ediyor ve Ozon’un y\u0131l sonuna kadar kendi \u015firketinin en b\u00fcy\u00fck sat\u0131\u015f kanal\u0131 olabilece\u011fini belirtiyor.<\/p>\n
Pandemi s\u00fcrecinin 2020’de etkinlik sekt\u00f6r\u00fcn\u00fc durma noktas\u0131na getirmesiyle, Ak\u0131nc\u0131 yeni bir y\u00f6n aray\u0131\u015f\u0131na girdi. Daha \u00f6nce d\u00fc\u011f\u00fcn ve uluslararas\u0131 kongreler gibi etkinliklerde \u00e7al\u0131\u015fm\u0131\u015ft\u0131, fakat e-ticarete y\u00f6nelerek Rusya pazar\u0131na a\u00e7\u0131ld\u0131. \u0130lk sat\u0131\u015f denemeleri oyuncaklar ve ev \u00fcr\u00fcnleri \u00fczerineydi, ancak zamanla ki\u015fisel bak\u0131m ve kozmetik \u00fcr\u00fcnlerinde istikrarl\u0131 bir alan buldu.<\/p>\n
Rus pazaryerinin Ozon Global oldu\u011funu uzun zamand\u0131r bilen Ak\u0131nc\u0131, ba\u015fka sat\u0131c\u0131larla yapt\u0131\u011f\u0131 g\u00f6r\u00fc\u015fmeler sonras\u0131 pazar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc fark etti. \u0130lk ba\u015fta bir deneme olarak Ozon’da sat\u0131\u015f yapmaya karar verdi, fakat bu deneme k\u0131sa s\u00fcrede \u00f6nemli bir i\u015f f\u0131rsat\u0131na d\u00f6n\u00fc\u015ft\u00fc. Ma\u011fazas\u0131n\u0131 a\u00e7t\u0131ktan sonra gelen sipari\u015fler, Ozon’u \u015firketinin en b\u00fcy\u00fck sat\u0131\u015f kanallar\u0131ndan biri haline getirdi.<\/p>\n
T\u00fcrk giri\u015fimcilerin Rusya\u2019y\u0131 de\u011ferlendirmemelerinin nedenleri aras\u0131nda baz\u0131 \u00f6nyarg\u0131lar bulunuyor. Ak\u0131nc\u0131, pazar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcyle ilgili yanl\u0131\u015f alg\u0131lar\u0131n mevcut oldu\u011funu ve burada ciddi bir talep oldu\u011funu vurguluyor. Ozon’un kullan\u0131c\u0131 kitlesinin 67,3 milyonun \u00fczerinde oldu\u011funu ve bu kitlenin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n d\u00fczenli al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n
Bir di\u011fer yayg\u0131n yanl\u0131\u015f kan\u0131 ise Rusya pazar\u0131na girmenin zorlu\u011fudur. Ancak Ak\u0131nc\u0131\u2019n\u0131n deneyimi, Rusya’da sat\u0131\u015f yapman\u0131n T\u00fcrkiye’deki platformlardan daha zor olmad\u0131\u011f\u0131n\u0131 g\u00f6sterdi. \u00d6demelerde sorun ya\u015famad\u0131klar\u0131n\u0131 ve Ozon’un T\u00fcrkiye ekibiyle direkt ileti\u015fim kurarak h\u0131zl\u0131 destek ald\u0131klar\u0131n\u0131 ifade ediyor.<\/p>\n
Rus m\u00fc\u015fterilerin T\u00fcrk m\u00fc\u015fterilerden farklar\u0131 aras\u0131nda daha bilin\u00e7li \u00fcr\u00fcn se\u00e7imi ve detaylara olan dikkatleri yer al\u0131yor. Ak\u0131nc\u0131, Rus t\u00fcketicilerin sat\u0131n alma kararlar\u0131n\u0131 dikkatle de\u011ferlendirdi\u011fini ve ihtiya\u00e7lar\u0131na uygun \u00fcr\u00fcnleri arad\u0131klar\u0131n\u0131 belirtmektedir.<\/p>\n
Ozon Global ile ba\u015flayan bu deneyim, Ak\u0131nc\u0131\u2019n\u0131n \u015firketinin b\u00fcy\u00fcme stratejisinde \u00f6nemli bir yer edinmi\u015ftir. Rusya, \u015fu an en \u00f6nemli pazarlar\u0131ndan biri haline gelmi\u015f durumda. Ak\u0131nc\u0131, d\u00fc\u015f\u00fck fiyatl\u0131 \u00fcr\u00fcnler yerine orta ve premium segmentteki kaliteli \u00fcr\u00fcnlere yat\u0131r\u0131m yaparak pazar konumunu g\u00fc\u00e7lendirmeyi hedefliyor. Ozon\u2019un, y\u0131l sonunda \u015firketi i\u00e7in en y\u00fcksek ciroyu sa\u011flayacak platform olabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ayta\u00e7 Ak\u0131nc\u0131, Ozon’da ma\u011faza a\u00e7t\u0131ktan sonra beklenenden fazla sipari\u015f alarak Rusya pazar\u0131nda \u00f6nemli bir oyuncu haline geldi. Ak\u0131nc\u0131, T\u00fcrk giri\u015fimcilerin Rusya’y\u0131 b\u00fcy\u00fcme f\u0131rsat\u0131 olarak g\u00f6rmemesinin nedenlerini ve pazardaki deneyimlerini payla\u015f\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":2396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"manset":[],"class_list":["post-2395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans"],"_links":{"self":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/2395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/comments?post=2395"}],"version-history":[{"count":0,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/2395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media\/2396"}],"wp:attachment":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media?parent=2395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/categories?post=2395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/tags?post=2395"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/manset?post=2395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}