Babalar G\u00fcn\u00fc’n\u00fcn yaz haz\u0131rl\u0131klar\u0131 ile birle\u015fmesi, e-ticaret alan\u0131nda \u00f6nemli bir hareketlilik yaratmas\u0131 bekleniyor. Elektronik Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) Ba\u015fkan\u0131 Hakan \u00c7eviko\u011flu, bu \u00f6zel g\u00fcn\u00fcn e-ticaret sekt\u00f6r\u00fcnde y\u0131l\u0131n en y\u00fcksek i\u015flem hacmine ula\u015ft\u0131\u011f\u0131 d\u00f6nemlerden biri oldu\u011funu ifade etti. \u00d6zellikle kutlama \u00f6ncesindeki son iki haftada sipari\u015f ve sat\u0131\u015f rakamlar\u0131nda belirgin bir art\u0131\u015f g\u00f6zlemlendi\u011fi belirtildi.<\/p>\n
Bu s\u00fcre\u00e7te spor ve outdoor kategorilerinde y\u00fczde 70’e, elektronik \u00fcr\u00fcnlerde ise y\u00fczde 40’a varan sat\u0131\u015f art\u0131\u015flar\u0131 kaydedildi. Giyim, aksesuar, ki\u015fisel bak\u0131m ve otomotiv aksesuarlar\u0131 gibi kategoriler de bu hareketlili\u011fi destekleyen \u00f6nemli alanlar aras\u0131nda yer al\u0131yor. Dijital al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n g\u00fc\u00e7lenmesi ve kampanyalar\u0131n etkisiyle, Babalar G\u00fcn\u00fc d\u00f6neminde ge\u00e7en y\u0131la g\u00f6re daha y\u00fcksek bir performans bekleniyor.<\/p>\n
\u00c7eviko\u011flu, Babalar G\u00fcn\u00fc al\u0131\u015fveri\u015flerinde teknoloji ve ya\u015fam tarz\u0131 \u00fcr\u00fcnlerinin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 vurgulad\u0131. Ak\u0131ll\u0131 saatler, kulakl\u0131klar, oyun konsollar\u0131, foto\u011fraf makineleri, cep telefonu aksesuarlar\u0131, ki\u015fisel bak\u0131m \u00fcr\u00fcnleri ve parf\u00fcm gibi hediyeler en \u00e7ok tercih edilen se\u00e7enekler aras\u0131nda bulunuyor. Ayr\u0131ca kahve ekipmanlar\u0131, otomotiv aksesuarlar\u0131 ve ki\u015fiselle\u015ftirilmi\u015f hediyeler de dikkat \u00e7ekiyor. T\u00fcketicilerin hem i\u015flevsel hem de duygusal de\u011fer ta\u015f\u0131yan \u00fcr\u00fcnlere y\u00f6nelmesi g\u00f6zlemleniyor.<\/p>\n
Bu d\u00f6nemde t\u00fcketicilerin daha y\u00fcksek de\u011ferli \u00fcr\u00fcnlere y\u00f6nelmesi, sepet ortalamalar\u0131n\u0131n genel ortalaman\u0131n \u00fczerinde artmas\u0131na neden oldu. Elektronik \u00fcr\u00fcnler, saatler, ki\u015fisel bak\u0131m ve giyim kategorileri, sepet tutarlar\u0131n\u0131 art\u0131ran ba\u015fl\u0131ca \u00fcr\u00fcn gruplar\u0131 aras\u0131nda yer al\u0131yor.<\/p>\n
Hakan \u00c7eviko\u011flu, Babalar G\u00fcn\u00fc al\u0131\u015fveri\u015flerinin yan\u0131nda okullar\u0131n kapanmas\u0131, yaz sezonunun ba\u015flamas\u0131 ve tatil haz\u0131rl\u0131klar\u0131 gibi etkenlerin de e-ticarette talep art\u0131\u015f\u0131na katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 belirtti. Kampanya d\u00f6nemlerinde sahte internet siteleri ve yan\u0131lt\u0131c\u0131 indirimlere kar\u015f\u0131 dikkatli olunmas\u0131 gerekti\u011fini vurgulad\u0131. SSL sertifikas\u0131na sahip sitelerin tercih edilmesi ve m\u00fcmk\u00fcnse 3D Secure do\u011frulamas\u0131 kullan\u0131lan \u00f6deme y\u00f6ntemlerinin kullan\u0131lmas\u0131 g\u00fcvenli\u011fi art\u0131racak.<\/p>\n
\u00d6zellikle teslimat yo\u011funlu\u011funun ya\u015fand\u0131\u011f\u0131 Babalar G\u00fcn\u00fc gibi d\u00f6nemlerde sipari\u015flerin son g\u00fcne b\u0131rak\u0131lmamas\u0131, \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131n dikkatle incelenmesi ve teslimat s\u00fcrelerinin kontrol edilmesi, t\u00fcketicilerin olas\u0131 ma\u011fduriyet ya\u015famamas\u0131 a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Babalar G\u00fcn\u00fc’n\u00fcn yaz haz\u0131rl\u0131klar\u0131yla birle\u015fmesi, e-ticaret sekt\u00f6r\u00fcnde \u00f6nemli bir canlanma yaratmas\u0131 bekleniyor. Elektronik Ticaret \u0130\u015fletmecileri Derne\u011fi Ba\u015fkan\u0131 Hakan \u00c7eviko\u011flu, bu d\u00f6nemde sipari\u015f say\u0131s\u0131nda ve sat\u0131\u015f hacminde belirgin bir art\u0131\u015f g\u00f6zlemlendi\u011fini vurgulad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":2160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"manset":[],"class_list":["post-2159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans"],"_links":{"self":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/2159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/comments?post=2159"}],"version-history":[{"count":0,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/2159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media\/2160"}],"wp:attachment":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media?parent=2159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/categories?post=2159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/tags?post=2159"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/manset?post=2159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}