{"id":1655,"date":"2026-04-30T14:48:00","date_gmt":"2026-04-30T14:48:00","guid":{"rendered":"https:\/\/gastronomigundemi.com\/index.php\/2026\/04\/30\/rekabet-kurumundan-hobi-kozmetike-sorusturma\/"},"modified":"2026-04-30T14:48:00","modified_gmt":"2026-04-30T14:48:00","slug":"rekabet-kurumundan-hobi-kozmetike-sorusturma","status":"publish","type":"post","link":"https:\/\/gastronomigundemi.com\/index.php\/2026\/04\/30\/rekabet-kurumundan-hobi-kozmetike-sorusturma\/","title":{"rendered":"Rekabet Kurumu\u2019ndan Hobi Kozmetik\u2019e soru\u015fturma"},"content":{"rendered":"<p>Rekabet Kurulu, Dabur International Limited\u2019in T\u00fcrkiye&#8217;deki i\u015ftirakleri olan Hobi Kozmetik \u0130malat Sanayi ve Ticaret A\u015e ile RA Pazarlama Ltd. \u015eti. hakk\u0131nda bir soru\u015fturma a\u00e7\u0131lmas\u0131na karar verdi. Kurum, bu \u015firketlerin al\u0131c\u0131lar\u0131n\u0131n yeniden sat\u0131\u015f fiyatlar\u0131n\u0131 belirleyerek Rekabetin Korunmas\u0131 Hakk\u0131nda Kanun&#8217;u ihlal ettikleri y\u00f6n\u00fcndeki iddialara dair \u00f6n ara\u015ft\u0131rmay\u0131 tamamlad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n<p>Yap\u0131lan a\u00e7\u0131klamada, elde edilen bilgi ve belgelerin, bulgular\u0131n ciddiyetini ve yeterlili\u011fini ortaya koydu\u011funa dikkat \u00e7ekildi. Bu nedenle, soru\u015fturma a\u00e7ma ihtiyac\u0131 do\u011fdu\u011fu vurguland\u0131.<\/p>\n<p>Ayr\u0131ca, \u015firketin belirledi\u011fi fiyatlara uyan sat\u0131\u015f noktalar\u0131na baz\u0131 avantajlar sa\u011fland\u0131\u011f\u0131, daha d\u00fc\u015f\u00fck fiyatlarla sat\u0131\u015f yapan noktalara ise \u00fcr\u00fcn tedarikinin kesildi\u011fi iddialar\u0131n\u0131n incelenece\u011fi ifade edildi.<\/p>\n<p>Hobi Kozmetik, &#8220;Hobby&#8221; markas\u0131 alt\u0131nda du\u015f jeli, s\u0131v\u0131 sabun, \u0131slak mendil, sa\u00e7 bak\u0131m ve cilt bak\u0131m \u00fcr\u00fcnleri de dahil olmak \u00fczere 200&#8217;den fazla \u00fcr\u00fcnden olu\u015fan geni\u015f bir portf\u00f6ye sahiptir. \u015eirketin yurtd\u0131\u015f\u0131 pazarlama faaliyetleri Hobi Kozmetik taraf\u0131ndan y\u00fcr\u00fct\u00fclmekte, yurti\u00e7i sat\u0131\u015flar\u0131 ise RA Pazarlama ger\u00e7ekle\u015ftirmektedir.<\/p>\n<p>A\u00e7\u0131klamada, e\u011fer iddialar do\u011frulan\u0131rsa, sat\u0131c\u0131lar\u0131n kendi fiyatlar\u0131n\u0131 belirleme \u00f6zg\u00fcrl\u00fc\u011f\u00fcn\u00fcn k\u0131s\u0131tland\u0131\u011f\u0131 ve bu durumun fiyatlar\u0131n yapay olarak y\u00fckseltilmesiyle sonu\u00e7lanabilece\u011fi belirtildi. Bu t\u00fcr soru\u015fturmalar\u0131n, t\u00fcketicilerin daha uygun fiyatlarla \u00fcr\u00fcnlere eri\u015fimini sa\u011flamay\u0131 ama\u00e7lad\u0131\u011f\u0131 kaydedildi.<\/p>\n<p>Son olarak, Kurulun soru\u015fturma a\u00e7ma karar\u0131n\u0131n, ilgili \u015firketlerin kanunu ihlal etti\u011fi veya yapt\u0131r\u0131mla kar\u015f\u0131la\u015faca\u011f\u0131 anlam\u0131na gelmedi\u011fi de vurguland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rekabet Kurulu, Dabur International&#8217;\u0131n T\u00fcrkiye&#8217;deki i\u015ftirakleri Hobi Kozmetik ve RA Pazarlama hakk\u0131nda soru\u015fturma ba\u015flatt\u0131. \u015eirketlerin fiyat belirleme uygulamalar\u0131 nedeniyle kanunu ihlal ettikleri iddia ediliyor.<\/p>\n","protected":false},"author":1,"featured_media":1656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"manset":[],"class_list":["post-1655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/1655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/comments?post=1655"}],"version-history":[{"count":0,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/1655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media\/1656"}],"wp:attachment":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media?parent=1655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/categories?post=1655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/tags?post=1655"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/manset?post=1655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}