Popeyes, TAB G\u0131da’n\u0131n y\u00f6netiminde T\u00fcrkiye’deki 500. \u015fubesini Be\u015fikta\u015f, \u0130stanbul’da hizmete sundu. \u015eirketin yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, bu a\u00e7\u0131l\u0131\u015f\u0131n, operasyonel m\u00fckemmeliyet ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme stratejisinin bir yans\u0131mas\u0131 oldu\u011fu belirtildi.<\/p>\n
Franchise odakl\u0131 bir b\u00fcy\u00fcme modeli benimseyen marka, tedarik zinciri, dijital sipari\u015f kanallar\u0131 ve standart operasyon s\u00fcre\u00e7leri ile \u00f6l\u00e7eklenebilir ve s\u00fcrd\u00fcr\u00fclebilir bir i\u015f modeli sunuyor. Popeyes, restoran yat\u0131r\u0131mlar\u0131 ile yerel giri\u015fimcilere yeni f\u0131rsatlar yaratmay\u0131 ve g\u0131da ekosisteminde uzun vadeli ekonomik de\u011fer \u00fcretmeyi hedefliyor.<\/p>\n
Ayr\u0131ca, \u015firketin “Ne Yedi\u011fini Bil” platformu, t\u00fcketicilere \u00fcr\u00fcnlerin tarladan sofraya kadar olan yolculu\u011funu izleme imkan\u0131 tan\u0131yor. Bu sayede \u00fcr\u00fcn i\u00e7erikleri, tedarik s\u00fcre\u00e7leri ve g\u0131da g\u00fcvenli\u011fi standartlar\u0131na dair \u015feffafl\u0131k sa\u011flan\u0131yor.<\/p>\n
TAB G\u0131da\u2019n\u0131n Pazarlama ve Strateji Genel M\u00fcd\u00fcr\u00fc Sinan \u00dcnal, T\u00fcrkiye’deki b\u00fcy\u00fcmelerinin g\u00fc\u00e7l\u00fc marka portf\u00f6ylerini etkili stratejilerle y\u00f6netmelerinin bir sonucu oldu\u011funu ifade etti. \u00dcnal, dijitalle\u015fen sipari\u015f kanallar\u0131 ve t\u00fcketici odakl\u0131 pazarlama yakla\u015f\u0131mlar\u0131 ile markan\u0131n etkile\u015fimini art\u0131rd\u0131klar\u0131n\u0131 belirtti.<\/p>\n
G\u00f6khan Asok, TAB G\u0131da\u2019n\u0131n operasyonel m\u00fckemmeliyet ve insan kaynaklar\u0131na yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar sayesinde sa\u011fl\u0131kl\u0131 bir b\u00fcy\u00fcme ger\u00e7ekle\u015ftirdiklerini vurgulad\u0131. 500 restorana ula\u015fman\u0131n bu sa\u011fl\u0131kl\u0131 b\u00fcy\u00fcmenin bir g\u00f6stergesi oldu\u011funu dile getirdi.<\/p>\n
\u00d6zg\u00fcr \u00c7etinkaya, g\u00fc\u00e7l\u00fc bir franchise ekosistemi ile markalar\u0131n\u0131n dengeli bir \u015fekilde b\u00fcy\u00fcmesini desteklediklerini kaydetti. Franchise yat\u0131r\u0131mc\u0131lar\u0131 ile kurulan uzun vadeli i\u015f birliklerinin, markan\u0131n ba\u015far\u0131s\u0131n\u0131n \u00f6nemli bir unsuru oldu\u011funu belirtti.<\/p>\n","protected":false},"excerpt":{"rendered":"
Popeyes, TAB G\u0131da \u00e7at\u0131s\u0131 alt\u0131nda T\u00fcrkiye’deki 500. restoran\u0131n\u0131 \u0130stanbul Be\u015fikta\u015f’ta a\u00e7t\u0131. A\u00e7\u0131l\u0131\u015f, \u015firketin s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme ve operasyonel m\u00fckemmeliyet hedeflerinin bir par\u00e7as\u0131 olarak de\u011ferlendirildi.<\/p>\n","protected":false},"author":1,"featured_media":1596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"manset":[],"class_list":["post-1595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/1595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/comments?post=1595"}],"version-history":[{"count":0,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/1595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media\/1596"}],"wp:attachment":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media?parent=1595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/categories?post=1595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/tags?post=1595"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/manset?post=1595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}