Ar\u00e7elik ve Beko, T\u00fcrkiye genelinde faaliyet g\u00f6steren yakla\u015f\u0131k 1500 yetkili sat\u0131c\u0131y\u0131 \u0130stanbul’daki Trade Show 2026 etkinli\u011finde bir araya getirdi. \u015eirket, bu bulu\u015fmay\u0131 “Ger\u00e7ekli\u011fin Yeni Ritmi” temas\u0131yla ger\u00e7ekle\u015ftirdi ve perakende ekosistemine yapt\u0131\u011f\u0131 yat\u0131r\u0131mlarla s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme hedeflerini vurgulad\u0131.<\/p>\n
Bu y\u0131l 10’uncusu d\u00fczenlenen etkinli\u011fe Ar\u00e7elik’in \u00fcst d\u00fczey y\u00f6neticileri kat\u0131ld\u0131. Ar\u00e7elik T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Cem Kural, \u00fcretim ve teknoloji alan\u0131ndan sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Nihat Bay\u0131z, sat\u0131\u015f ve pazarlama ekiplerinden y\u00f6neticiler, kat\u0131l\u0131mc\u0131lar aras\u0131nda yer ald\u0131. <\/p>\n
Etkinlikte, Ar\u00e7elik’in 13 \u00fclkeye yay\u0131lan AR-GE altyap\u0131s\u0131 ve k\u00fcresel inovasyon ekosistemi sayesinde geli\u015ftirdi\u011fi yeni nesil \u00fcr\u00fcnler tan\u0131t\u0131ld\u0131. Ak\u0131ll\u0131 ya\u015fam, enerji verimlili\u011fi ve s\u00fcrd\u00fcr\u00fclebilirlik gibi konulara odaklanan \u00e7\u00f6z\u00fcmler, yetkili sat\u0131c\u0131lara aktar\u0131ld\u0131.<\/p>\n
Ayr\u0131ca, \u00fcr\u00fcn sorumlular\u0131n\u0131n y\u00f6nlendirmeleriyle interaktif at\u00f6lyelerde \u00fcr\u00fcn deneyimleme f\u0131rsat\u0131 sunuldu. \u015eirket, gelecekteki \u00fcr\u00fcn stratejisi hakk\u0131nda da bilgiler payla\u015ft\u0131. Nespresso, Foreo ve Karcher gibi markalarla yap\u0131lan i\u015fbirlikleri de etkinlikte tan\u0131t\u0131ld\u0131.<\/p>\n
Yetkili sat\u0131c\u0131lar\u0131n geli\u015fimini desteklemek amac\u0131yla \u00e7e\u015fitli oturumlar ger\u00e7ekle\u015ftirildi. Ekonomist Prof. Dr. Emre Alkin, “\u0130yi Kaptan F\u0131rt\u0131nal\u0131 Denizde Belli Olur” ba\u015fl\u0131kl\u0131 oturumda, perakendede ya\u015fanan d\u00f6n\u00fc\u015f\u00fcm\u00fc de\u011ferlendirdi ve yeni nesil i\u015f modellerine dair \u00f6ng\u00f6r\u00fcler sundu.<\/p>\n
\u015eirketin, yetkili sat\u0131c\u0131 a\u011f\u0131 arac\u0131l\u0131\u011f\u0131yla t\u00fcketicilere ula\u015fmadaki rol\u00fc de vurguland\u0131. T\u00fcrkiye genelinde 3000’den fazla yetkili sat\u0131c\u0131 ve 600’e yak\u0131n yetkili servis ile hizmet veren yap\u0131, \u015firketin t\u00fcketiciyle kurdu\u011fu ba\u011f\u0131n temelini olu\u015fturuyor.<\/p>\n
Etkinlikte, 20, 30, 40 ve 45 y\u0131l boyunca hizmet veren yetkili sat\u0131c\u0131lara \u00f6d\u00fcller verildi.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130stanbul’da d\u00fczenlenen Trade Show 2026 etkinli\u011finde, T\u00fcrkiye genelindeki yakla\u015f\u0131k 1500 Ar\u00e7elik ve Beko yetkili sat\u0131c\u0131s\u0131 bulu\u015ftu. Etkinlikte, yeni nesil \u00fcr\u00fcnler ve teknolojiler tan\u0131t\u0131ld\u0131.<\/p>\n","protected":false},"author":1,"featured_media":1514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"manset":[],"class_list":["post-1513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/1513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/comments?post=1513"}],"version-history":[{"count":0,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/1513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media\/1514"}],"wp:attachment":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media?parent=1513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/categories?post=1513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/tags?post=1513"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/manset?post=1513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}