Kuveyt T\u00fcrk, m\u00fc\u015fteri deneyimini n\u00f6robilim ve veri analizi ile d\u00f6n\u00fc\u015ft\u00fcren yakla\u015f\u0131m\u0131 sayesinde Digital CX Awards 2026’da “T\u00fcrkiye Genelinde M\u00fc\u015fteri Deneyimi i\u00e7in En \u0130yi Teknoloji Kullan\u0131m\u0131” \u00f6d\u00fcl\u00fcn\u00fc kazand\u0131.<\/p>\n
Bankan\u0131n a\u00e7\u0131klamas\u0131na g\u00f6re, bu \u00f6d\u00fcl, global finans yay\u0131nlar\u0131ndan The Digital Banker taraf\u0131ndan d\u00fczenlenen etkinlikte verildi. Kuveyt T\u00fcrk, m\u00fc\u015fteri deneyiminde teknoloji kullan\u0131m\u0131na y\u00f6nelik geli\u015ftirdi\u011fi yenilik\u00e7i model ile uluslararas\u0131 alanda tan\u0131nma \u015fans\u0131n\u0131 elde etti.<\/p>\n
G\u00f6z takibi, EEG ve biyometrik veriler kullanarak m\u00fc\u015fterilerin ger\u00e7ek zamanl\u0131 bili\u015fsel ve duygusal tepkilerini analiz eden bir y\u00f6ntem benimseyen Kuveyt T\u00fcrk, bu sayede geleneksel anketlerle tespit edilemeyen sorunlar\u0131 g\u00fcn y\u00fcz\u00fcne \u00e7\u0131kard\u0131.<\/p>\n
Model, m\u00fc\u015fteri deneyimini yaln\u0131zca geri bildirimler \u00fczerinden de\u011fil, do\u011frudan m\u00fc\u015fteri davran\u0131\u015flar\u0131 ve alg\u0131lar\u0131 ile geli\u015ftirmeyi ama\u00e7l\u0131yor. M\u00fc\u015fterilerin hissettiklerini ve nas\u0131l davrand\u0131klar\u0131n\u0131 \u00f6l\u00e7me odakl\u0131 bu yakla\u015f\u0131m, bankan\u0131n \u015fube d\u00fczenleri ve m\u00fc\u015fteri ak\u0131\u015flar\u0131n\u0131 ger\u00e7ek kullan\u0131c\u0131 verilerine dayal\u0131 olarak yeniden tasarlamas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n
Ayr\u0131ca, n\u00f6robilimsel \u00f6l\u00e7\u00fcm y\u00f6ntemlerinin operasyonlara entegre edilmesi, etkile\u015fimi art\u0131rarak daha ak\u0131c\u0131 bir deneyim sunuyor ve kan\u0131ta dayal\u0131 m\u00fc\u015fteri deneyimi y\u00f6netimi i\u00e7in \u00f6l\u00e7\u00fctler olu\u015fturuyor. Bu sayede geleneksel y\u00f6ntemlerle belirlenemeyen deneyim noktalar\u0131 da analiz edilerek, m\u00fc\u015fteri deneyimi b\u00fct\u00fcnc\u00fcl bir \u015fekilde geli\u015ftiriliyor.<\/p>\n
Elde edilen veriler do\u011frultusunda, \u015fube i\u00e7indeki y\u00f6nlendirmeler, m\u00fc\u015fteri ak\u0131\u015flar\u0131 ve hizmet s\u00fcre\u00e7leri yeniden yap\u0131land\u0131r\u0131larak daha kullan\u0131c\u0131 dostu bir deneyim sa\u011flan\u0131yor. Bu durum, farkl\u0131 m\u00fc\u015fteri segmentlerine ihtiya\u00e7 odakl\u0131 ve ki\u015fiselle\u015ftirilmi\u015f \u00e7\u00f6z\u00fcmler sunma imkan\u0131 tan\u0131yor.<\/p>\n
Kuveyt T\u00fcrk Dijital Bankac\u0131l\u0131k ve \u00d6deme Sistemleri Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Okan Acar, m\u00fc\u015fteri deneyimini bilimsel verilerle \u00f6l\u00e7\u00fcmlemenin \u00f6nemine dikkat \u00e7ekti. Acar, hayata ge\u00e7irilen modelle m\u00fc\u015fterilerin deneyimlerinin daha derinlemesine analiz edildi\u011fini ve uluslararas\u0131 bir platformda \u00f6d\u00fcllendirilmesinin de\u011ferli oldu\u011funu belirtti. Gelecekte de teknoloji ve veri odakl\u0131 \u00e7\u00f6z\u00fcmlerle m\u00fc\u015fteri deneyimini geli\u015ftirmeye devam edeceklerini ifade etti.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kuveyt T\u00fcrk, m\u00fc\u015fteri deneyimini geli\u015ftiren yenilik\u00e7i yakla\u015f\u0131m\u0131yla Digital CX Awards 2026’da “T\u00fcrkiye Genelinde M\u00fc\u015fteri Deneyimi i\u00e7in En \u0130yi Teknoloji Kullan\u0131m\u0131” \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":1434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"manset":[],"class_list":["post-1433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/1433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/comments?post=1433"}],"version-history":[{"count":0,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/1433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media\/1434"}],"wp:attachment":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media?parent=1433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/categories?post=1433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/tags?post=1433"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/manset?post=1433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}