Hayat Holding’in bir par\u00e7as\u0131 olan Hayat Finans, \u00fc\u00e7 y\u0131l i\u00e7inde 2 milyon kullan\u0131c\u0131ya ula\u015farak dijital bankac\u0131l\u0131kta b\u00fcy\u00fcmeye devam ediyor. Banka, dijitalle\u015fme ile kat\u0131l\u0131m bankac\u0131l\u0131\u011f\u0131 prensiplerini birle\u015ftirerek hem bireysel hem de ticari kullan\u0131c\u0131 a\u011f\u0131n\u0131 geni\u015fletiyor.<\/p>\n
Banka, kullan\u0131c\u0131 say\u0131s\u0131ndaki art\u0131\u015f\u0131 eri\u015filebilir ve avantaj odakl\u0131 bir bankac\u0131l\u0131k modeliyle sa\u011flad\u0131. 2023 y\u0131l\u0131nda faaliyete ge\u00e7en banka, kullan\u0131c\u0131 taban\u0131n\u0131 b\u00fcy\u00fct\u00fcrken, aktif b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc de bir \u00f6nceki y\u0131la g\u00f6re iki kat\u0131na \u00e7\u0131kararak 2025 sonunda 25 milyar lira hedefliyor.<\/p>\n
Hayat Finans, m\u00fc\u015fteri odakl\u0131 stratejisi ve yapay zeka destekli altyap\u0131s\u0131yla s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme sergiliyor. Geleneksel bankac\u0131l\u0131ktan ayr\u0131lan yakla\u015f\u0131m\u0131 sayesinde, kolayl\u0131k, g\u00fcven, kapsay\u0131c\u0131l\u0131k ve \u015feffafl\u0131k gibi unsurlar\u0131 temel alarak \u00fcr\u00fcn tasar\u0131m\u0131 ger\u00e7ekle\u015ftiriyor.<\/p>\n
Dijital modelle sa\u011flad\u0131\u011f\u0131 maliyet avantaj\u0131n\u0131 kullan\u0131c\u0131lar\u0131na yans\u0131tan banka, \u00fccretsiz ve avantajl\u0131 hizmetler sunuyor. Bu yakla\u015f\u0131mla geli\u015ftirilen \u00e7\u00f6z\u00fcmler, finans\u0131 g\u00fcnl\u00fck ya\u015fama entegre ediyor. “Hayat Pay” dijital c\u00fczdan, \u00f6deme, \u00f6d\u00fcllendirme ve sadakat sistemlerini tek platformda bir araya getirirken, “Hayat Avantajl\u0131 Hesap” tasarruf imk\u00e2nlar\u0131n\u0131 daha geni\u015f kitlelere ula\u015ft\u0131r\u0131yor.<\/p>\n
Yapay zeka destekli kredi karar mekanizmalar\u0131, h\u0131zl\u0131 ve adil finansmana eri\u015fim sa\u011flarken, aile i\u00e7i finansal deneyimi dijital ortamda sunarak finansal fark\u0131ndal\u0131k yarat\u0131yor. Ayr\u0131ca, 8 ya\u015f ve \u00fczerindeki bireylere y\u00f6nelik geli\u015ftirilen “Biz Kart”, harcama limitleri ve anl\u0131k takip \u00f6zellikleriyle \u00f6zg\u00fcr bir finansal deneyim sunuyor.<\/p>\n
Banka, reel sekt\u00f6r\u00fc g\u00fc\u00e7lendirme amac\u0131yla i\u015fletmelere kapsaml\u0131 dijital altyap\u0131 sa\u011fl\u0131yor. “KOB\u0130’ye Hayat” yakla\u015f\u0131m\u0131yla sunulan dijital teminat mektuplar\u0131 ve evraks\u0131z finansman s\u00fcre\u00e7leri, i\u015fletmelerin finansmana eri\u015fimini h\u0131zland\u0131r\u0131yor.<\/p>\n
Hayat Finans, 2026 y\u0131l\u0131na kadar dijitalle\u015fmeyi kat\u0131l\u0131m bankac\u0131l\u0131\u011f\u0131 prensipleriyle entegre etmeyi hedefliyor. \u00dcr\u00fcn yelpazesini geni\u015fletmeyi ve yapay zeka destekli s\u00fcre\u00e7lerle m\u00fc\u015fteri deneyimini geli\u015ftirmeyi ama\u00e7layan banka, 5 y\u0131ll\u0131k hedefleri aras\u0131nda 10 milyon kullan\u0131c\u0131ya ula\u015fmay\u0131 planl\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hayat Finans, kurulu\u015funun \u00fc\u00e7\u00fcnc\u00fc y\u0131l\u0131nda 2 milyon kullan\u0131c\u0131 say\u0131s\u0131na ula\u015farak dijital bankac\u0131l\u0131k alan\u0131ndaki b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n","protected":false},"author":1,"featured_media":1420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"manset":[],"class_list":["post-1419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/1419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/comments?post=1419"}],"version-history":[{"count":0,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/1419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media\/1420"}],"wp:attachment":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media?parent=1419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/categories?post=1419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/tags?post=1419"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/manset?post=1419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}