Garanti BBVA, teknoloji giri\u015fimlerine y\u00f6nelik \u00f6zel bir bankac\u0131l\u0131k hizmet modeli geli\u015ftirdi. Bankan\u0131n a\u00e7\u0131klamas\u0131na g\u00f6re, bu yeni model, giri\u015fimlerin ihtiya\u00e7 duydu\u011fu h\u0131z, esneklik ve uzmanl\u0131\u011f\u0131 bir araya getiriyor. Ayr\u0131ca, giri\u015fimcilerin b\u00fcy\u00fcme s\u00fcre\u00e7lerinde ihtiya\u00e7 duyacaklar\u0131 dan\u0131\u015fmanl\u0131k da sa\u011flan\u0131yor.<\/p>\n
Yeni hizmet modelinde, giri\u015fimcilerle \u00f6zel m\u00fc\u015fteri y\u00f6neticileri arac\u0131l\u0131\u011f\u0131yla ileti\u015fim kuruluyor. Teknoloji giri\u015fimcileriyle ayn\u0131 dili konu\u015fabilen uzman m\u00fc\u015fteri ili\u015fkileri y\u00f6neticileri, giri\u015fimcilerin ihtiya\u00e7lar\u0131na y\u00f6nelik \u00e7\u00f6z\u00fcmler ve dan\u0131\u015fmanl\u0131k sunuyor. Uygulama, ilk olarak Ankara Bilkent \u015eubesi’nde ba\u015flat\u0131lm\u0131\u015f, ard\u0131ndan \u0130stanbul \u0130stinye Park \u015fubesinde de hayata ge\u00e7irilmi\u015ftir.<\/p>\n
Garanti BBVA Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Sibel Kaya, bankac\u0131l\u0131k hizmetlerinde ki\u015fiselle\u015ftirmeyi \u00f6nceliklendirdiklerini vurgulayarak, m\u00fc\u015fteri deneyiminde m\u00fckemmelli\u011fi hedeflediklerini ifade etti. Kaya, teknoloji giri\u015fimcili\u011finin yenilik\u00e7i fikirleri ekonomik de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmedeki kritik rol\u00fcne dikkat \u00e7ekti.<\/p>\n
Kaya, T\u00fcrkiye’de giri\u015fimcili\u011fi ayr\u0131 bir segment olarak ele al\u0131p, bu alana y\u00f6nelik yenilik\u00e7i \u00fcr\u00fcn ve hizmetler geli\u015ftiren ilk bankalardan biri olduklar\u0131n\u0131 belirtti. Ayr\u0131ca, teknoloji odakl\u0131 giri\u015fimlerin finansal ihtiya\u00e7lar\u0131n\u0131n klasik bankac\u0131l\u0131k hizmetlerinden farkl\u0131 oldu\u011funu aktard\u0131.<\/p>\n
Uzun y\u0131llard\u0131r kad\u0131n giri\u015fimcili\u011fi destekleme programlar\u0131 ve Garanti BBVA Partners gibi projeler y\u00fcr\u00fctt\u00fcklerini s\u00f6yleyen Kaya, teknoloji giri\u015fimcilerine \u00f6zel bu yeni modeli eklediklerini ifade etti. \u0130lk uygulaman\u0131n Ankara-Bilkent \u015fubesinde ba\u015flat\u0131ld\u0131\u011f\u0131n\u0131 ve k\u0131sa s\u00fcrede \u0130stanbul-\u0130stinye Park \u015fubesinde de hizmete al\u0131nd\u0131\u011f\u0131n\u0131 belirtti. <\/p>\n
Kaya, hedeflerinin daha fazla teknoloji giri\u015fimcisine ula\u015fmak ve onlar\u0131n giri\u015fim yolculuklar\u0131n\u0131n her a\u015famas\u0131nda yanlar\u0131nda olmak oldu\u011funu vurgulad\u0131. Bu yakla\u015f\u0131m\u0131n, giri\u015fimcilik ekosistemine ve \u00fclke ekonomisine katk\u0131 sa\u011flayaca\u011f\u0131na inand\u0131klar\u0131n\u0131 s\u00f6zlerine ekledi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Garanti BBVA, teknokent ve teknoparklarda faaliyet g\u00f6steren teknoloji giri\u015fimlerine \u00f6zel bir bankac\u0131l\u0131k hizmet modeli sunmaya ba\u015flad\u0131. Bu model, finansal \u00e7\u00f6z\u00fcmlerin yan\u0131 s\u0131ra giri\u015fimcilere dan\u0131\u015fmanl\u0131k da sa\u011fl\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":1340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"manset":[],"class_list":["post-1339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/1339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/comments?post=1339"}],"version-history":[{"count":0,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/1339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media\/1340"}],"wp:attachment":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media?parent=1339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/categories?post=1339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/tags?post=1339"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/manset?post=1339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}