Garanti BBVA, Euromoney finans yay\u0131n organ\u0131 taraf\u0131ndan d\u00fczenlenen Euromoney \u00d6zel Bankac\u0131l\u0131k \u00d6d\u00fclleri 2026\u2019da ‘\u00d6zel Bankac\u0131l\u0131k Alan\u0131nda T\u00fcrkiye’nin En \u0130yi Uluslararas\u0131 Bankas\u0131’ \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n
Bankan\u0131n yapt\u0131\u011f\u0131 a\u00e7\u0131klamaya g\u00f6re, bu \u00f6d\u00fcl program\u0131, \u00f6zel bankac\u0131l\u0131k ve varl\u0131k y\u00f6netimi sekt\u00f6r\u00fcndeki ba\u015far\u0131l\u0131 kurumlar\u0131 belirlemek amac\u0131yla m\u00fc\u015fteri deneyimi, stratejik uygulama ba\u015far\u0131s\u0131, \u00fcr\u00fcn ve hizmet kalitesi ile yenilik\u00e7ilik gibi kriterleri kapsaml\u0131 bir \u015fekilde de\u011ferlendirmektedir.<\/p>\n
Garanti BBVA, \u00f6zel bankac\u0131l\u0131k alan\u0131ndaki m\u00fc\u015fteri odakl\u0131 hizmet modeli, dijital yetkinlikleri ve ki\u015fiselle\u015ftirilmi\u015f dan\u0131\u015fmanl\u0131k anlay\u0131\u015f\u0131yla bu \u00f6d\u00fcl\u00fc kazanm\u0131\u015ft\u0131r. Garanti BBVA Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ceren Acer Kezik, t\u00fcm i\u015f modellerinin ‘Radikal M\u00fc\u015fteri Perspektifi’ yakla\u015f\u0131m\u0131yla \u015fekillendirildi\u011fini ifade etti.<\/p>\n
Kezik, m\u00fc\u015fterilerin yaln\u0131zca varl\u0131k b\u00fcy\u00fckl\u00fckleriyle de\u011fil, ayn\u0131 zamanda finansal hedefleri, yat\u0131r\u0131m yakla\u015f\u0131mlar\u0131 ve ya\u015fam tercihleriyle de anla\u015f\u0131lmaya odakland\u0131klar\u0131n\u0131 belirtti. \u00d6zel bankac\u0131l\u0131kta fark yaratan unsurun, m\u00fc\u015fteriyi ger\u00e7ekten anlayan ki\u015fiselle\u015ftirilmi\u015f bir bankac\u0131l\u0131k yakla\u015f\u0131m\u0131 oldu\u011funu vurgulad\u0131.<\/p>\n
Ayr\u0131ca, BBVA Grubu’nun k\u00fcresel yat\u0131r\u0131m uzmanl\u0131\u011f\u0131 ve dijital eri\u015fim imk\u00e2nlar\u0131 sayesinde g\u00fc\u00e7l\u00fc yat\u0131r\u0131m \u00e7\u00f6z\u00fcmleri ve ayr\u0131cal\u0131kl\u0131 bankac\u0131l\u0131k deneyimi sunduklar\u0131n\u0131 dile getirdi. Kezik, uzun vadeli g\u00fcven ili\u015fkisi ve empatiye dayal\u0131 \u00f6zel bankac\u0131l\u0131k yakla\u015f\u0131m\u0131n\u0131n uluslararas\u0131 \u00f6l\u00e7ekte takdir edilmesinin kendileri i\u00e7in b\u00fcy\u00fck bir mutluluk kayna\u011f\u0131 oldu\u011funu kaydetti.<\/p>\n
Gelecek d\u00f6nemde \u00f6zel bankac\u0131l\u0131k segmentinde daha geni\u015f bir \u00fcr\u00fcn ve dan\u0131\u015fmanl\u0131k yelpazesi sunmay\u0131 hedeflediklerini belirten Kezik, m\u00fc\u015fteri deneyimini s\u00fcrekli geli\u015ftiren ve ki\u015fiselle\u015ftiren de\u011fer \u00f6nerileri olu\u015fturmaya devam edeceklerini ifade etti.<\/p>\n","protected":false},"excerpt":{"rendered":"
Garanti BBVA, Euromoney taraf\u0131ndan d\u00fczenlenen \u00f6d\u00fcller kapsam\u0131nda ‘T\u00fcrkiye’nin En \u0130yi Uluslararas\u0131 Bankas\u0131’ unvan\u0131n\u0131 kazand\u0131. \u00d6d\u00fcl, bankan\u0131n m\u00fc\u015fteri odakl\u0131 hizmet modeli ve dijital yetkinlikleriyle elde edildi.<\/p>\n","protected":false},"author":1,"featured_media":1146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"manset":[],"class_list":["post-1145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/1145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/comments?post=1145"}],"version-history":[{"count":0,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/posts\/1145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media\/1146"}],"wp:attachment":[{"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/media?parent=1145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/categories?post=1145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/tags?post=1145"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gastronomigundemi.com\/index.php\/wp-json\/wp\/v2\/manset?post=1145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}